Change is coming here.

With over 15 years experience as a Director of Photography in film, TV and commercials, Chris brings a filmmaker's eye to the world of AI-generated imagery and storytelling.

Whether it's shaping a concept, building a world from scratch, or translating a script into the right visuals — the passion that drives him on set follows him into every frame generated at the computer.

Anyone can create a stunning image now. The real question is: does it tell the right story?

Have an idea you want to explore? Let's make something worth watching.

Based in Berlin, working remote worldwide. 

Experience matters.

When everything is possible, knowing what not to do becomes the most powerful choice — it's what separates something generic from something that truly resonates.

Whether it's a commercial or narrative work, great storytelling demands taste and emotional intelligence. No algorithm can replicate that.

The tools are many and rapidly evolving. The ability to move people is not.

Say hi!

Drop me a line at mail@themckai.com
or feel free to use the form below.